Fracture collection

Out everywhere. Literally.

FRACTURE - AR - SMARTPHONE - VIRTUAL

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If there’s one thing we cannot stop doing, it’s moving. We asked ourselves: how can we go beyond traditional ways of experiencing a collection? How can we amplify the experience before an item is even worn?

We found the answer in a world that has always fascinated us: we had been waiting for the right moment to enter this field for a long time and the Fracture Collection was the best way possible to do it. 
Our first collection in Augmented Reality. Whenever you want, wherever you are. You just have to go to a product page from your phone, click on “Click to view in AR” and that’s it. Do you want to know if the Cyan sweatshirt matches the colours of the LEDs in your room? Or if the colours of the Archaius t-shirt get along with the ones of your favourite graffiti? Now you can, and it’s never been easier and fun.

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