Digital Art: our source of inspiration

 All types of art are always a root inspiration for us but today we want to dive into the world of Digital Art, in its greatest period of recognition.


The digital revolution made it possible for artists to expand their references and help them to spread their artwork. Today, technology leaves artists the freedom to explore new worlds and new reality, virtual reality, video installations or 3D printing, representing new opportunities and expressions for creatives.


Digital Art is constantly improving, thanks to its continuous metamorphosis, representing a real source of inspiration for many people.


How was Digital Art born?

Digital Art was born with the first computers in the 1960s and since that never stopped its progression! It is considered a "New Media Arts" falling into the technological ones but without setting any boundaries and giving works a surrealist look.

How has it evolved over the years? Below you will read some steps that led Digital Art to rose to fame.

One of the first pioneers of digital art was George Nees. In 1965 he organized the first digital art exhibition, using dynamic algorithms to create artworks. The show consisted of a dozen works generated by computer and printed with plotters.

In the same year, the artist and mathematician Frieder Nake, inspired by the works of Paul Klee, created an algorithm capable of generating interaction between horizontal and vertical lines. In this way, he created artwork influenced by the casualty of lines position, based on probability theory.

In 1996, Kenneth Knowlton and Leon Harmon began to explore the different techniques of digital art. Thanks to the use of the photomosaic technique, they create the "Nude" work of art.

In the early 1970s, Nam June Paik produced the first video installations, combining screenshots of video games with short films.


During this creative time for Digital Art, Andy Warhol produced iconic works as well. 

In 1985 for the collaboration with Commodore Amiga, thanks to softwares, the artist created several artworks such as Botticelli's Venus or the image of Debbie Harry (Blondie) now part of the collection displayed at the Andy Warhol Museum in Pittsburgh. These works were only discovered in 2011 on a floppy disc and confirm his love for exploring using computers and their communications style.

In 2002, for his video installation, artist Cory Arcangel hacked the very famous Nintendo video game Super Mario Bros changing its programming code. He removed all sound and visual elements except for the background like the blue sky and its white clouds. His work is considered iconic for the history of Digital Art.

Cao Fei in 2008, created an installation within Second Life, the RMB virtual city that remained active until 2011. A large virtual community, in which users connected to his world by creating events that included artists' projects and competitions in which they could take part.

In 2021, another significant exhibition for the history of Digital Art: Christie's, the well-known auction house has sold a work of Crypto Art for 69 million dollars. Everyday's - The first 5000, by the artist Beeple, is a photographic composition collecting images since 2007 for a total of 5 thousandth representation.


Experiencing new interactions with Digital Art

Because of its experimental and evolving nature, digital artists have a wide range of techniques at their disposal, including computers, scanned photography and images drawn with vector graphics software, such as Illustrator.


Distort reality, manipulate pixels, photographic collages or a mix of techniques in combination: Digital Art frees the imagination with new creative dimension letting us experience and improve unique works.

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